Current Events

Articles 2024



Articles & Talks




Helpful Links

IRS Downloads

Newsletter Signup

Newsletter Current

Newsletter Archives

Planned Giving Mentor

Partnership: Hospice Philanthropy Group LLC

S. Renee Brida, JD Senior Associate and Lawyer


Wayne Olson, JD

Wayne is the Senior Director of Planned Giving for Shriners Children’s, at its international headquarters in Tampa. Past roles include heading planned giving for Intermountain Healthcare, and the University of the South. He is a leading expert on planned giving and donor relations and as a consultant he advises corporations and charities on fundraising, sales, customer service and building stronger relationships with customers and constituents.

He is an attorney with more than 24 years’ experience in the nonprofit sector and has worked with donors on tens of millions of dollars in donations and helped countless nonprofits build effective and dynamic planned giving programs.

He is a sought-after trainer and speaker on motivation, sales, leadership and employee morale. He provides training through seminars, retreats, and ongoing consultation. In 2014 Fundraising Success Magazine honored him by awarding Wayne “The Most Inspirational Speaker of the Year” award.

He is the author of six books including, The Disney Difference, which shows how to apply Disney-like principles to creatively improve your career and organization.

Hundreds of charities use his writings in their websites, magazines, brochures and newsletters. He has been published in many periodicals including Planned Giving Today, Advancing Philanthropy, 256 Magazine, and has twice been featured in the Chronicle of Philanthropy.

Wayne has spoken to AFP International Conferences, NASA, AFP Congress Toronto, Space and Missile Defense, Synovus Bank, Leadership Huntsville, Rotary statewide conferences, Nonprofit University, National Philanthropy Day and many more.

Wayne has served on the boards of three charitable organizations and volunteers for several more. Wayne earned his undergraduate degree from the University of Florida, and his law degree from Stetson University College of Law. He is an Eagle Scout and the father of two Eagle Scouts.

Wayne Olson, 16304 Colwood Drive, Odessa, Florida 33556

Phone: 256-924-9223 cell