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Planned Giving Mentor

Partnership: Hospice Philanthropy Group LLC

S. Renee Brida, JD Senior Associate and Lawyer


Wayne Olson, JD

Wayne is the Gift Planning Officer for Intermountain Healthcare in Salt Lake City Utah. Prior to that, Wayne was president of Wayne Olson Consulting LLC where he advised corporations and charities on fundraising, sales, customer service and building stronger relationships with customers and constituents. He is a leading expert on planned giving and donor relations. He is an attorney with more than 20 years’ experience in the nonprofit sector and has worked with donors on tens of millions of dollars in donations and helped countless nonprofits build effective and dynamic fundraising and planned giving programs.

He is a sought-after trainer, consultant and speaker on motivation, customer service and leadership. In 2014 Fundraising Success Magazine honored him by awarding Wayne “The Most Inspirational Speaker of the Year.”

Laster this month, his newest book, Fundraising for Nonprofit Board Members, will be published and available on Amazon. His other works include: The Disney Difference, How to Give a Great Speech or Presentation, Big Gifts, Small Effort, and Think Like a Donor. Later this year he will publish his latest book on nonprofit board leadership.

Wayne has worked as a consultant or trainer for dozens of charities in Canada and the U.S. Hundreds of charities still depend on Wayne to broaden and grow their fundraising. They use his writing in their websites, magazines, brochures and newsletters. He has been published in many periodicals including Planned Giving Today, Advancing Philanthropy, Nonprofit Times, 256 Magazine, and has twice been featured in the Chronicle of Philanthropy. He also writes a regular column for the AFP called, “Hey Wayne.”

Wayne has spoken to AFP International Conferences, Mensa, NASA, AFP Congress Toronto, Space and Missile Defense, Synovus Bank, Leadership Huntsville, Rotary conferences, Nonprofit University, National Philanthropy Day and many more.

Wayne has served on the boards of three charitable organizations and volunteers for several more. Wayne earned his undergraduate degree from the University of Florida and his law degree from Stetson University College of Law. He is an Eagle Scout and the father of two Eagle Scouts.

To contact Wayne:
Wayne Olson, 2216 East High Mountain Drive, Sandy, Utah 84092-5509 -- (801) 878-7806 (256) 924-9223 cell